BDO LLP has advised on the sale of the UK-based growth marketing agency Space & Time to Datawrkz Operations UK Ltd, owned by the Indian-listed diversified gaming and media platform Nazara Technologies Limited. The M&A team acted as lead sell-side advisor to Space & Time Group Limited. The deal represents an expansion of Nazara's Ad Tech vertical with its first investment into the UK.

The acquisition is a key move in advancing Datawrkz’s growth ambitions across Europe and North America, positioning it as a scaled player in the global digital advertising market.  The collaboration brings together Space & Time’s expertise in growth marketing, media, and technology with Datawrkz’s strengths in programmatic advertising technology and optimisation. This partnership will enable both companies to deliver more impactful digital advertising solutions and drive further expansion, especially in the European and UK markets.

Additionally, Space & Time will gain access to Datawrkz’s cutting-edge technology and products, enhancing their ability to deliver effective campaigns and capitalise on growth opportunities in Europe and North America.
 

The deal represents an exciting new chapter in the Space & Time story as we partner with Datawrkz to bring new opportunities to clients. We’re excited for all that lies ahead. We are very grateful to all the BDO team for their support in delivering this. Their expert advice and determination were critical for the completion of this complex deal.
Chris Jones, CEO


It was a pleasure and hugely reassuring to work with BDO on the successful completion of this transaction. The team were very supportive and brought critical project management skills and focus throughout the transaction, showing a willingness to invest the necessary time upfront, delivering crucial high-quality advice, and being responsive throughout the entire process right up to and including the final due diligence process and completion.
Tony Moore, CFO
 

Working with Chris, Tony and the Space & Time team was an absolute pleasure. The business has found a great home with Datawrkz. We are delighted to have supported both the exiting shareholders and the continuing management team, who continue to drive growth in the Business and develop its offerings. I look forward to following their onward journey and wish them success.
Helen O'Kane, M&A Partner

The BDO project team included Helen O'Kane, Will Tingle and Mitch Hill.