Sophie Michael

Sophie is the National Head of Retail at BDO LLP. She has over 25 years of experience as an audit partner and has held various management roles at BDO and currently leads on the strategy and development of the firms retail and wholesale industry sector. She has a genuine passion for the sector with a drive to truly understand the key drivers and challenges which are critical to delivering a focused and quality audit. Sophie regularly presents at workshops, webinars and provides monthly press commentary on trends and consumer sentiment. She is responsible for the firms retail material including the weekly and monthly release of the BDO High Street Sales Tracker which tracks LFL sales and the widely read annual forecast report.